ANALISIS PENGARUH KEPUASAN DAN KEPERCAYAAN MAHASISWA TERHADAP JURUSAN EKONOMI SYARIAH DENGAN KEINGINAN UNTUK MELAKUKAN WORD OF MOUTH COMMUNICATION

HARIS Faulidi Asnawi, Rohana Faridah, Restu Khaliq

Abstract


Abstract: This study aims to determine the effect of students satisfaction with the services of the
Department of Islamic Economics toward students trust to the Department of Islamic Economics
Faculty of Sharia and Islamic Economics at IAIN Antasari Banjarmasin, and the in? uence of the
students trust to theservice of the Department of Islamic Economics with the desire of students to do word
of mouth communication, as well as the in?

uence of students satisfaction for services to the Department
of Islamic Economics toward the desire to do word of mouth communication through students trust on the
Department of Economic Syariah. The Method that is used in this research is quantitative method by
using path analysis. Based on the research ?

ndings and data analysis, it can be said that satisfaction with
the services the Department of Economics student of Islamic belief of the student has signi?

cant
effect and there is also insigni? cant.Students trust to service of the Department of Islamic Economics
with a desire to do word of mouth communication has a signi?

cant in?

uence. Students Satisfaction to
do word of mouth communication has no signi? cant effect on all aspects.


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DOI: http://dx.doi.org/10.18592/taradhi.v6i2.722

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